Honor
As ECDs from 2021 to 2023, Aurélien and Benjamin tripled the pitch conversion rate and pioneered award wins with a previously unrecognized agency, teams, and clients.
Aurélien and Benjamin ranked in the TOP10 Best Young Creative Team 2017 - Stratégies
Aurélien was Jury at the Ad Forum - Phoenix Awards 2020, France
Benjamin was Jury at the Art Director Club 2016, France

Good advertising is about making brands popular.
This section showcases the latest campaigns we’ve made to become popular in France in 2025 - the ones that turned brand love into a national sport.

The campaigns you saw everywhere, from bus shelters to highways, from Bordeaux to Nice, Annecy to Limoges, Paris to Toulouse. The ones that made people laugh out loud in front of their TVs and became catchphrases everyone couldn’t resist repeating, whether at the coffee machine or over sausages at a Sunday barbecue.

These are the moments when brands became part of everyday life. And isn’t that the true purpose of a good campaign?

1664 - À la French : New brand campaign for the 1664 and 1664 Blanc in France.
Agency : HOMERUN
Role : ECDs
Note : As ECD we won the 1664 pitch for France’s market with this campaign.

1664 is one of the largest beer brand in France and a true national icon.
But the Loi Evin makes every alcohol campaign a real challenge. No fun, no celebration, no depiction of enjoyment. Anything beyond showing the product itself, how it’s made or served, is strictly forbidden. As a result, most campaigns end up as simple packshots.
For this campaign, we managed to stay within the law while still capturing the true spirit of 1664 — the village cafés, the Parisian terraces and the local bars where the French enjoy their favorite beer.*
This campaign increased market share by 10.6% and brand awareness by 12.6%.
It also made 1664 the number one beer brand in France among 25–29 year-olds.

Point S
Agency : Havas Paris
Role : Independant Creatives

Point S is one of the most popular car garage brands in France.
The brand became part of popular culture thanks to advertising and its famous tagline “Pas de stress, y’a Point S” (“No stress, there’s Point S”), which everyone now uses to say “relax.”
After 20 years of low-budget advertising, it was time to make it fresher, cooler and more polished, while still staying close to real consumers and true to the brand’s history.
It was a bit tricky — but judging by the feedback on the campaign, we pulled it off.

SFR
Agency : Saatchi & Saatchi France
Role : Independant Creatives

SFR, the second biggest telecom operator in France, is turning 40.
That’s a lot of memories together, from the first internet modems and mobile phones to the iPhone and the latest technologies.
It’s a story of many shared moments between the brand and the French people, a tribute to the trust we’ve built, and to all the years still to come.

AMGEN
Agency : HAVAS PARIS / EX LES GAULOIS
PR / Direct / Design

AWARDS :
Bronze, Cannes Lions 2017 (Health)
Silver, Clio 2017 (PR)
Silver, Eurobest 2017 (Health)
Bronze, New York Festival 2017 (Art Direction)
Bronze, New York Festival 2017 (Direct)
Bronze, New York Festival 2017 (Graphic design)
Silver (Boule Blanche), Club des DA 2018 (Design)
Silvers and Bronzes, Crystal 2017
Bronze, Cresta 2017 (Art Direction)

A porcelain as fragile as a bone with osteoporosis breaks into influencers hands.

Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50.

Idea
We created a collection of four porcelain plates with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates break upon the slightest contact. They were sent to the press and influencers with the following message:
“Untreated, Osteoporosis makes bones as fragile as this porcelain”.

Results
This project is a success story. It was a pitch, we won that pitch with an idea, then we took that idea and turned it into massive PR and business results. All on a relatively small production budget. 2.4 million people were exposed to the media (TV/Press/Blogs) and social media impact, increasing enquiries for screenings by 18% in 3 months. Hundreds of thousands of prints of the campaign were displayed in hospitals. First in France, then across Europe. The effectiveness was so striking that our client extended the campaign twice.

KFC
Agency : HAVAS PARIS
Outdoor / Activation

AWARDS :
Bronze, Cannes Lions 2024 (Outdoor)
2 Shortlists, Cannes Lions 2024
Silver, Clio 2025 (Billboards)
Silver, Clio 2025 (Ambiant)
Bronze, Clio 2025 (OOH Craft / Art Direction)
Silver, New York Festival (Design)
Bronze, LIA 2024 (Craft - Art Direction)
Silver, LIA 2024 (Innovation in the Use of Billboards)
Finalist, LIA 2024 (Billboard)

Unlike its competitors whose chicken nugget are industrial and all look like the the same, KFC’s tanders are handmade with real chicken fillets. This gives each one a unique shape, making it impossible to find two identical ones.

To promote our unique tenders, we created the Unique Billboards.
A hundred of non-standardized billboards displayed in the main cities of France.
Handcrafted, imperfect, random, unique : just like our tenders.

Results :
14 million impressions
+17% in quality consideration
+16% of tenders sold in one month compared to the previous month.

TRANSAVIA AIRLINES
Agency : HAVAS PARIS / LES GAULOIS
Digital activation

AWARDS :
Gold, Crystal 2017 (Best use of mobile)
Bronze, Epica (Mobile)

Transavia Airlines and Uber teamed up to create Uber Escape, a new service that takes you instantly on holidays, from wherever you are.

How does it work?

Just use the Uber app as usual. Select UberEscape, just like you would UberX or UberPool, and find real-time, last-minute flights from your nearest airport. The Transavia flight is included in the price of the Uber ride, and dozens of destinations across Europe and Africa were available through the Uber app during the week of the launch.

Getting away has never been easier.

Results

The campaign generated over 228 million PR impressions, 4% through media, 96% organically through the power of the idea.
The traffic on Transavia’s website increased by 40% during the week of the operation, and the ticket sales by 31%.

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek
"Useful, usable and delightful - it's a treble whammy" - Directory

CITROËN
Agency : HAVAS WORLDWIDE / LES GAULOIS
Film TV
Digital activation

The Citroën C3 Aircross is the most modulable SUV on the market.
To promote a modulable car, we created a modulable commercial.
The first commercial made by users, live, on social media.

How ? We created a Facebook Live where users were invited to vote for every single scene in the film. In 10 rows, users could choose between 2 scenes each. The 10 winning scenes were incorporated into the worldwide commercial for the Citroën C3 Aircross, which was launched on TV a few days later. To make this choices possible, we had to shoot 20 scenes, to keep only 10 in the final edit.

The film's TV premiere on TF1 was a tech innovation: it was the first Facebook Live synchronized with live TV in France, with all the reactions of Facebook users broadcast live on TV.This synchronisation between social media and TV reconnected consumers with advertising. The film was then broadcast on TV in 7 countries for almost 2 years.

ANJ - FRENCH NATIONAL GAMBLING AUTHORITY
Agency : ROSBEEF! PARIS
PR Activations / Social activations / Social content / Design / Films / Print / Events

AWARDS :
Silver, ACD Art Directors Club 2023 (Copywriting & audio)

Sports betting is a real drug, causing financial and social problems for more than 1.4 million young gamblers in France. Yet its advertisements are everywhere in the country, abusing the codes of street culture that young people love.

With the World Cup approaching, we, the ANJ - the French Gambling Authority - have created a rap track that uses these codes so prized by the betting industry to instead prevent the risks and dismantle the fantasies surrounding them. Of course, hard hitting punchlines were the main ingredients of the recipe.

The track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu (top French rapper) to deliver a hit-quality standard record.

Results

First launched on Spotify and Youtube, it was then trending on Tiktok, on the most influential rap media (Skyrock, Booska P), then on the biggest national media (TF1, France 3, Le Monde, Le Figaro), generating over 300 million organic impressions. The campaign was praised for opening up a debate on an undiscussed social issue.

The track

ELEPHANT BLEU
Agency : SERVICEPLAN GROUP - PARIS
Print, outdoor, Facebook and Instagram

AWARDS :
Boule Bleu, Club des DA (ADC) 2021

Elephant Bleu is the leading car wash company in Europe. The insight we found : a perfectly clean car makes every reflection beautiful. We made 4 visuals of these reflections. The viewer goes through two stages of reading : first he sees a beautiful landscape, like an impressionist painting, and then a figurative car detail reveals a second reading : it's actually the image of a reflection on a magnificently clean car.

This campaign proves that high quality creativity can be done for any brand. Even the most challenging. The harder the challenge, the more rewarding the result.

TRANSAVIA AIRLINES
Agency : HAVAS PARIS / EX LES GAULOIS
Digital / media activation

AWARD :
Bronze, Cannes Lions 2016 (Cyber)
Bronze, Cannes Lions 2016 (Media)
Bronze, Cannes Lions 2016 (Promo and Activation)
+ 3 Shortlists, Cannes Lions 2016
Gold, Grand Prix Stratégie (Innovation)
Gold, Golden of Montreux 2016
Gold, Crystal 2016 (Digital)
Silver, Crystal 2016 (Media)

Countless films make us want to travel... So what if watching films on VOD could take viewers further?

Transavia Airlines partnered with Canal+, the leader in VOD in France, to create Holidays On Demand : a simple viewing option available next to each film in the platform's catalogue. The curious who opted for HOD discovered that not only could they watch their film, but they could also instantly get the plane ticket to go and live it.
So Gladiator would take you to Rome, Notting Hill to London, Braveheart to Edinburgh and Casablanca to... Casablanca.
In total, more than 120 films were linked to Transavia destinations.

The results
5.5 million social media impressions led to a massive free media coverage.
More than 320,000 people tried the HOD experience, increasing ticket sales by 14%.

" Transavia’s Holidays on Demand is the perfect moment to book a film-inspired destination and ‘live the story’. " - Contagious